Spread the Vax Facts

Amelie worked with the Colorado Department of Human Services to help dispel the many myths surrounding vaccinations and guide parents to the best decision for their children.
Challenge

Every day, hesitant parents sift through mass amounts of misinformation about vaccines spread by celebrities, unreliable websites, and even their own Facebook friends. These false claims disseminate as rapidly as the diseases themselves. And unvaccinated children are most affected. It’s time to put an end to it. It’s time to prove that vaccines are safer than people think. It’s time to spread the vax facts.

Solution

We set out to create a credible source to provide hesitant parents with the facts on why vaccinations are safe. With the help of medical experts, we created a microsite that cuts through the confusion and minimizes the perceived risk of vaccination. On it, we featured scientific data instead of celebrity opinions, providing parents with a trustworthy resource, all in the name of doing what is best for the child.

Results

Amélie worked to produce 575 tool kits that we’re sent out to a precise list of Doctors offices and clinics in the Denver metro-area. Of the 575 tool kits sent out, only one was returned to our office.

Originally, this partnership included paid media executions, however, the client chose to spend their media buy on the production of the tool kits, instead. CDPHE’s reason for doing this was so we could soft launch the website while the client hoped to receive more funding to put a larger media buy behind the Spread The Vax Facts campaign. If more funding comes through, we anticipate this campaign to go live in FY 2021/2022.