Over the last few months COVID-19 turned many lives upside down, including the lives of advertisers.
It’s no secret that social media consumption is through the roof while stay-at-home orders are in place.
Over the past six weeks, while the news has felt 98 percent Corona-focused, so have the :15s and :30s running in between.
The coronavirus pandemic has created a new normal for most everything, including the importance of trust.
This week, amid our current pandemic, Patagonia voluntarily closed stores for a minimum of two weeks while agreeing to pay staffers full wages.
“We don’t want to brag,” said the brand that strives to make their community better behind the scenes.