The (Not So) Big Game

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Just as well-known brands leverage their trusted brand name to enter new product categories (think of all the Arm & Hammer extensions), the TRUTH OPIOID campaign is using its immense brand [...]

The Truth Campaign on Opioids

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Just as well-known brands leverage their trusted brand name to enter new product categories (think of all the Arm & Hammer extensions), the TRUTH OPIOID campaign is using its immense brand [...]

IHOP or IHOB? That is the question.

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Industry commentary was strong, but coming back to the marketing goal of product awareness, the campaign was incredibly successful in leveraging competitor social communities to talk about IHOP’s [...]

Facebook is on the defense, again.

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The New York Times recently revealed that over the last decade Facebook has had deals with up to 60 companies, including Apple, Microsoft and Amazon.

The Basics of SEO

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Search Engine Optimization (SEO) is the practice of optimizing your website to earn a high ranking on major search engines. Read how it works for brands, here.