The coronavirus pandemic has created a new normal for most everything, including the importance of trust.
This week, amid our current pandemic, Patagonia voluntarily closed stores for a minimum of two weeks while agreeing to pay staffers full wages.
“We don’t want to brag,” said the brand that strives to make their community better behind the scenes.
At Amélie, we often work with clients on initiatives that influence audiences to make a behavior change that results in them living healthier and happier lives.
Agencies spin their wheels trying to find great clients and often miss some critical opportunities. We certainly have! Having the discipline to not pursue everything and ensuring you’re the right [...]