Public Relations in the Ad World

Public Relations + Advertising = Great Things

Megan Tobias

What exactly is PR?

We see this question a lot. The Public Relations Society of America (PRSA) utilizes the following definition: “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

Over time, we’ve come to realize that the public relations industry is not such an easy definition for the outside observer. Additionally, when PR is part of an advertising company, people tend to raise an eyebrow. But in reality, combining public relations and advertising makes a lot of sense.

PR professionals are storytellers, and here at Amélie, we’re very fortunate to be telling the story of do-good organizations every day. Here are just a few of the PR tools in our back pocket:

  • Strategic messaging
  • Writing and distributing press releases, media alerts and other penned materials
  • Crisis communications
  • Relationship-building and proactive pitching with national media members
  • Speaking engagements and speech writing
  • Developing and executing special events designed for public outreach

Amélie public relations example: A Few Brews campaign

How is PR at Amelie different?

Our team members have previously worked in PR meccas including New York City and Washington, D.C. and bring with them decades of experience in not only behavior change and good works campaigns, but different backgrounds as well. They include the wine and food industry, tourism, technology and international media relations.

Our public relations team works side by side with our creative team, media buyers, social media managers and account leads. This is what really sets Amélie Company apart from other agencies. We don’t outsource any of our PR needs; all of it takes place in-house and is part of the full package here. Starting with the beginning stages of brainstorming for a campaign, through its completion and a bottle of celebratory bubbly, our PR experts are brought into the creative development phase alongside other members of our media team.

Imagine that: Paid and earned media professionals, working together. We believe the story comes together more smoothly when everyone’s on the same page.

To learn more about how we can use our expertise for your good works, contact us HERE.

About the author: Megan Tobias leads the PR department at Amélie and tries to impart her knowledge and passion for wine, food and travel whenever possible. She recently traded the NYC skyline for a higher altitude, which she can’t wait to use to her advantage to train for her next east coast marathon. Connect with her on LINKEDIN.