Keep It Up
Amélie worked with Arapahoe County to slow the spread of COVID-19 and encourage residents to continue practicing health and safety guidelines. We found an immediate solution and launched within 2 weeks, strategizing and concepting amidst a pandemic, while working from home.
Challenge
After months of restrictions and regulations to prevent the spread of COVID Arapahoe County residents were starting to feel the fatigue. Their hands were raw from washing and they missed their families even as COVID cases began to surge once again.
Solution
Amélie knew that the residents of Arapahoe County were aware of the measures they could take to prevent the spread of COVID, they just needed a little extra encouragement. Enter, the Keep It Up campaign encouraging residents to keep up their COVID safety measures to keep cases down.
Results
The campaign was also adopted by both Douglas County and Tri-County Health, and had great successes:
- The campaign reached 76% of Arapahoe County households
- The creative resonated best with priority/at-risk populations, resulting in the highest click-thru rates (CTRs) among those audiences
- Over 26 million impressions were served over the lifetime of the campaign
