Live Life Outside
Amelie was tasked with extending CPW’s existing campaign, “Live Life Outside”. We needed to get more Coloradans to understand and care about conservation, a word that means many things to many people. So we leaned into simple tips instead of lofty definitions.
We recommended a messaging platform that separated itself from typical nature campaigns. Asking our audience to “conserve” Colorado’s gorgeous landscape sounded like a big ask. So we took a step back, then two steps closer, realizing that conservation can start small, with stuff like respecting stuff directly underfoot. Hey, you just stepped in mama’s moss.