Keep It Up
Amélie worked with Arapahoe County to slow the spread of COVID-19 and encourage residents to continue practicing health and safety guidelines. We found an immediate solution and launched within 2 weeks, strategizing and concepting amidst a pandemic, while working from home.
Challenge
After months of restrictions and regulations to prevent the spread of COVID Arapahoe County residents were starting to feel the fatigue. Their hands were raw from washing and they missed their families even as COVID cases began to surge once again.
Solution
Amélie knew that the residents of Arapahoe County were aware of the measures they could take to prevent the spread of COVID, they just needed a little extra encouragement. Enter, the Keep It Up campaign encouraging residents to keep up their COVID safety measures to keep cases down.
Results
The campaign is ongoing, but in addition to tripling the campaign’s exposure through being adopted by both Douglas County and Tri-County Health, here are the results to-date:
Paid Media
- Reached over half of all Arapahoe County households through digital channels in a 6 week campaign
- Amassed 6.1 million impressions through out of home placements
Social Media
- Reached nearly two-thirds of all Arapahoe County residents available via social channels
- 11.7K users clicked-through to the Arapahoe County COVID-19 landing page after seeing Keep It Up creative
- Generated over 124.8K engagements, averaging a 28.5% engagement rate
