Emotional Support Human
Many Howard County, Maryland community members weren’t receiving mental health care until their symptoms had escalated to an emergency. The stigma of being called “crazy” or “mentally unstable” was hard to overcome. Amelie was tasked with creating a messaging platform aimed at removing the stigma surrounding mental health.
We created a campaign based on humans being a support system for those going through tough times. The Emotional Support Human campaign aims to tap into the pre-existing goodwill between people and animals, and the unconditional love humans get from them. If only other humans could support each other like that. Right?