To connect with our audiences and stand out in a sea of sameness, we first conducted IDI’s with key board members, community members, and participating family advisors to understand what CPTF meant to them and areas for growth. Informed by these interviews, we developed a brand identity that evoked hope, connection, strength, and possibility. Through bold colors, a custom-built logo font, strong photography style, and colorful geometric shapes, we sought to represent the vital building blocks of CPTF and the diversity and multi-generational family dynamics it reflects within it. This modern design approach gives The Partnership the credibility they need to be a successful bridge between providers and families.
Deliverables include: A brand identity suite (logo, business cards, templates, brand guidelines), website and co-branding messaging, marketing and outreach materials, collateral, and campaign guidance for future communications.