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In 2014, Colorado became the first state to legalize the purchase and consumption of marijuana. Two years later, marijuana-related traffic crashes and DUIs are on the rise.

Strategy

In partnership with the Colorado Department of Transportation, Amelie developed – Dangerous Combinations – sending a simple and honest message: driving high is dangerous and illegal.

Solutions

In partnership with the Colorado Department of Transportation, Amelie developed – Dangerous Combinations – sending a simple and honest message: driving high is dangerous and illegal.

CDOT Tactics: TV, social, preroll, website, ambient, print, digital, nontraditional, radio

Results

The campaign generated 17,457,763 total impressions.

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