Born to Learn
CSU Global identified their main challenge as the inability to motivate adults to go back to school. We were tasked with positioning the University as a bridge to move people forward in their careers and in life.
We created a series of TV and radio spots aimed at reminding adults that no matter their age or circumstance, continued education was available to help change or improve their career trajectory. And with that, “Born to Learn” was conceived.
While the TV and radio spots just recently went live in market, the client has seen excellent engagement, and has recently re-engaged us in creating more TV spots using additional footage from our original shoot to extend the campaign.