Boost by Lyft
Amelie needed to first get partners excited about being part of Lyft’s program, and then get riders to recognize the perks of being a Lyft passenger.
We recognized that Lyft didn’t have to just be a means of transportation. They could connect their riders with new ideas for a night out, new experiences, new places, and even discounts.
Which brings us to, “Boost by Lyft.” Partners could sign up on the microsite with a unique offer, deal, or experience for patrons. All the riders have to do is choose from the list of partners, show up in a Lyft, and reap the benefits.