Boost By Lyft header image and Denver backdrop
lyft logo in white on transparent background

Looking to increase ride frequency and preference for their service, Lyft asked us to help them create a partnership program that would benefit both partners and riders.

Strategy

We recognized that Lyft didn’t have to just be a means of transportation. They could connect their riders with new ideas for their night out, new experiences, new places and discounts as well. And they could do this through a mutual benefit partnership program that they were in a very unique position to create.

Solutions

Together, we created, “Boost,” a new program that served as the connective tissue between riders and their destination. Partners can sign up on boostbylyft.com with a unique offer, deal or experience for patrons. All the riders have to do is choose from the list of partners, show up in a Lyft and reap the benefits. Creating a value exchange for all parties helped Lyft become more than just a ride sharing company.

City of Denver Tactics: social, preroll, website, advanced TV, class in a box and OOH

Results

60 partners and counting are now participating in Boost.

303 magazine logo
Denver post logo
Related Projects