Every year, motorcyclists die from injuries that might have been preventable with the right protective gear or a proper understanding of motorcycle safety.
Market research in biker bars throughout Denver gave us a better sense of why riders choose not to gear up or take safety courses. It turns out that more experienced riders are more likely to wear protective gear, and better appreciate both the thrills and dangers inherent to riding a motorcycle.
This campaign highlights the important role safety can play in enhancing the riding experience and in safeguarding against accident and injury.
2015 – 2017
Web traffic when in market page views on COMotorcycleSafety.com is 29,000% greater. Generated 46 million earned media Impressions.