In 2014, Colorado became the first state to legalize the purchase and consumption of marijuana. Two years later, marijuana-related traffic crashes and DUIs are on the rise.
In partnership with the Colorado Department of Transportation, Amelie developed – Dangerous Combinations – sending a simple and honest message: driving high is dangerous and illegal.
The goal? Show dangers of driving while high and remind drivers that they can get a DUI if they drive high.
The campaign generated 17,457,763 total impressions.