To bridge the gap between a cycling gadget and the urban cultural landscape it illuminates, we created a cycling night ride that was curated over social media.
We helped shed light on what cyclists can do with the Cateye light, not just what it does.
Partnering with local artists in Denver, Colorado and London, England to compose routes of the most iconic murals around town, a map was slowly unveiled over social to culminate in a digital landing page experience to empower urban cyclists to explore the beauty of their surroundings by night.
Our campaign earned global recognition from the cycling community. See what others are saying about it: