The Truth Campaign on Opioids

1. Same Goal, Different Actions


2. Same Techniques, Different Names


3. Same Measurement, Different Units

[/mk_fancy_title]Of course, there are similarities and differences between the original TRUTH campaign and its new opioid focus. Both campaigns rely on “scare tactics,” a sometimes controversial approach among health communicators, meant to jar the audience out of their patterned behavior. But, while the TRUTH tobacco campaign consistently portrayed Big Tobacco as the culprit, the opioid campaign stops short of blaming Big Pharma, while still calling out the alarming facts around prescription rates. For the millions of Americans affected, we sincerely hope that the TRUTH campaign will be as effective against the opioid epidemic as it has been in teen tobacco cessation.

Amélie Company also serves brands, causes and initiatives that strive to have a positive impact in people’s lives. This includes our recent work to combat stigma surrounding opioid addiction. Visit to see more.