We’re predisposed to thinking
with our hearts.
It’s the other Amélie’s fault.
with our hearts.
Our name and vision were liberated from a fictional French-film heroine. If you haven’t seen Amélie, we’ll happily loan you the agency copy. We ask only that you return it with two hours and nine minutes more mileage on it. Like our namesake, we make people’s real lives more fulfilling through random acts of conceptual virtuosity. Pop-ups. Installations. Web films. Posters. And yes, even traditional ads with a dash of the unexpected. We’re insight-driven dreamers, ideation tag-teamers, and social media strategists who believe there’s not a problem on this spinning marble that can’t be solved using our collective hearts and minds. Yes, we’re the real world’s equivalent to Amélie Poulain. Bring it in. Let’s give the world a hug.
Keepers of the Faith
We’re not big on titles. But that said, these are the folks who provide supervision once the silos are removed between our departments and the spirit of collaboration gets cranked up on office coffee. For the sake of brevity, we’ve left birth signs and spirit animals off the bios. They’re available by request.
- Benoit GuinCEO / Director of Media
CEO, Director of Media, and passionate agency co-founder. Loves Amélie, wine, and cheese, in roughly that order and routinely misplaces adjectives. It’s a French thing.
- Robin AshmoreCMO / Strategic Planner
CMO, Strategic Planner and agency co-founder, accomplished mom, and undisputed agency tennis champ. Don’t play her for money or tempt her crosscourt backhand.
- Cameron DayChief Creative Mentor
Chief Creative Mentor, work/life balance counselor, and benevolent mentor with a proven penchant for motivating the impressionable. Personally opposed to haircuts.
- Eric HinesCreative Director
Creative Director, graphic savant, and avid deconstructor of all thing reconstructable, including homes, cars, and occasionally, even people. Built like a lumberjack.
- Julie UridilManaging Director, Account Service
Managing Director, miniature Zen garden tender, avid listener, and voted by staffers as most likely to have a second career modeling for dentistry posters.
- Chad HadersbeckDirector of Business Development
Brand ambassador, biz dev swami, multi-instrumentalist and your backstage pass to understanding behavior change. Loves post-Revolver Beatles. Cue the orchestra.
We do a lot of stuff. Below is a list of that stuff. It’d be more fun to just call and talk to us about this stuff but bullet lists are cool too.
Research & Strategy
Behavior change mapping :: Focus groups :: AAU studies :: Social listening :: Social audits :: Competitive landscape analysis :: Brand identity, persona and positioning :: KPI Setting
Integrated campaigns :: Branding :: Digital :: Social media :: Outdoor / OOH :: Ambient :: Experiential
Community monitoring :: Conversation management :: Content creation :: Persona development :: Reporting and analysis :: Social listening :: Influencers
Media Planning and Buying
Planning :: Buying :: Reporting :: Analysis :: Traditional :: Digital :: Social :: Added value
Public Relations (PR)
Media relations :: Media training :: Press releases :: Influencers :: Crisis communications :: Day 2 opportunities
Broadcast :: Digital videos :: Social & digital content :: Websites :: Ambient :: Experiential :: Events