We’re predisposed to thinking
with our hearts.

It’s the other Amélie’s fault.

Our name and vision were liberated from a fictional French-film heroine. If you haven’t seen Amélie, we’ll happily loan you the agency copy. We ask only that you return it with two hours and nine minutes more mileage on it. Like our namesake, we make people’s real lives more fulfilling through random acts of conceptual virtuosity. Pop-ups. Installations. Web films. Posters. And yes, even traditional ads with a dash of the unexpected. We’re insight-driven dreamers, ideation tag-teamers, and social media strategists who believe there’s not a problem on this spinning marble that can’t be solved using our collective hearts and minds. Yes, we’re the real world’s equivalent to Amélie Poulain. Bring it in. Let’s give the world a hug.

Keepers of the Faith

We’re not big on titles. But that said, these are the folks who provide supervision once the silos are removed between our departments and the spirit of collaboration gets cranked up on office coffee. For the sake of brevity, we’ve left birth signs and spirit animals off the bios. They’re available by request.

  • Benoit Guin
    Benoit GuinCEO / Director of Media

    CEO, Director of Media, and passionate agency co-founder. Loves Amélie, wine, and cheese, in roughly that order and routinely misplaces adjectives. It’s a French thing.

  • Robin Ashmore
    Robin AshmoreChief Strategy Officer

    Chief Strategy Officer and agency co-founder, accomplished mom, and undisputed agency tennis champ. Don’t play her for money or tempt her crosscourt backhand.

  • Julie Uridil
    Julie UridilExecutive Director

    Managing Director, miniature Zen garden tender, avid listener, and voted by staffers as most likely to have a second career modeling for dentistry posters.


We think of awards as our proof of quality. Our certification of effectiveness. Our seal of approval.

Our Capabilities

We do a lot of stuff. Below is a list of that stuff. It’d be more fun to just call and talk to us about this stuff but bullet lists are cool too.

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Research & Strategy

Behavior change mapping :: Focus groups :: AAU studies :: Social listening :: Social audits :: Competitive landscape analysis :: Brand identity, persona and positioning :: KPI Setting

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Creative Development

Integrated campaigns :: Branding :: Digital :: Social media :: Outdoor / OOH :: Ambient :: Experiential

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Social Media

Paid and Organic Social :: Strategy development :: Content creation :: Campaign management :: Analysis :: Reporting :: Social listening :: Influencers :: Community management

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Media Planning and Buying

Planning :: Buying :: Reporting :: Analysis :: Traditional :: Digital :: Social :: Added value

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Public Relations (PR)

Media relations :: Media training :: Press releases :: Influencers :: Crisis communications :: Day 2 opportunities

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Broadcast :: Digital videos :: Social & digital content :: Websites :: Ambient :: Experiential :: Events

Ready to chat?