Snap and Click
National research shows that teens are overrepresented in car crash fatalities. In 2015, there were sixteen traffic fatalities on our Colorado roadways involving teens not wearing a seat belt. Even though seat belts reduce the risk of death in a crash by 45%, teens don’t believe this affects their daily lives, and are unaware of the effectiveness of seat belts. So how do we get teens to listen without lecturing them? By partnering with CDOT to develop a campaign that spoke to them where they are most: on their phones.
The “Snap & Click” campaign took place on the popular Snapchat app. We created an account and placed our unique QR code on posters that went up in high schools all over Colorado. Thousands of teens at over 300 schools quickly added our account and responded to our interactive content throughout the duration of the campaign. We sent positive seat belt safety messages to teens and posted their engagement to our public feed.