Proud to be PrEPPED

To prevent the spread of HIV infection, pre-exposure prophylaxis or “PrEP” has proven to be over 90% effective. Our challenge included reaching a highly targeted priority population of 18–25 year old men who have sex with men (MSM) with a special emphasis on African-American and Latino men because of their heightened risk, as well as transgender persons. Research revealed that awareness of PrEP was high though adoption remained sluggish. Our “Proud to be PrEPPED” campaign aims to overcome stigma associated with PrEP use by humanizing the stories of real people who are on it. The website offers vital facts, where to get PrEP and other resources.