Beware of the Beltless

Because Colorado is one of few states without a primary seatbelt law in place, it experiences a disproportionate number of seatbelt-related deaths per year. One common misconception contributing to this high rate of fatality is that a seatbelt only protects the person wearing it. We wanted to relate the horrifying consequences of how an unbelted occupant can become a deadly projectile in a car crash. The Beware of the Beltless campaign has featured broadcast and preroll PSAs, outdoor and transit as well as several shocking ambient pieces to get the point across.