Beware of the Beltless
Because Colorado is one of few states without a primary seatbelt law in place, it experiences a disproportionate number of seatbelt-related deaths per year. One common misconception contributing to this high rate of fatality is that a seat belt only protects the person wearing it. We wanted to relate the horrifying consequences of how an unbelted occupant can become a deadly projectile in a car crash. The chilling PSA we created features an unbuckled passenger who casually tells the others in the car the grizzly details of how she will kill them in a forthcoming crash.