Art of Ride

To bridge the gap between a cycling gadget and the urban cultural landscape it illuminates, we created a cycling night ride that was curated over social media. Partnering with local artists in Denver, Colorado and London, England to compose routes of the most iconic murals around town, a map was slowly unveiled over social to culminate in a digital landing page experience to empower urban cyclists to explore the beauty of their surroundings by night. Our campaign earned global recognition from the cycling community.