Over the last few years Amélie has seen tremendous growth. We’ve added several new clients, talent from agencies across the U.S., been named AdAge’s Small Agency of the Year and even expanded our office space footprint to accommodate a growing team.
In anticipation of continued growth and to expand our clientele and the type of campaigns we create, Amélie has created a new leadership position for the agency to guide us into the future. Our agency is excited to welcome Julie Suntrup to the famélie as our Executive Vice President. Julie has over two decades of experience in business management working with brands and agencies on growth strategies and partnership development.
As Amélie continues to partner with brands, causes and initiatives that strive to make a positive impact in people’s lives, we wanted to stay connected to the engine that makes working for the greater good possible: the brand! Julie’s experience will bolster our ability to service brands in the private sector across a spectrum of verticals such as CPG, food, beverage, retail, apparel and healthcare, among others.
We sat down with Julie for a little Q&A, here’s what she had to say:
Where are you from?
St. Louis, Missouri, gateway to the west. Home of Budweiser, the Cardinals and the Clydesdales.
When you were a kid, what did you want to be when you grew up?
I thought I wanted to be a teacher. Those are the role models I noticed the most early on, especially Mrs. King who was my third grade teacher. Then I realized I had no patience and didn’t want to be that grey-haired lady in the classroom (I’m not sure why I thought they were all grey-haired and female!).
Why did you pursue a career in advertising?
I have always been a strong writer, and I love the creative detail of design, whether that’s in fashion, interior decorating or in an ad.
Who inspires you the most?
I draw a lot of inspiration from seeing the success my mother has had throughout her life (in the most trying of circumstances) and from being a champion of my own children. My husband also has the most incredible amount of patience. I wish I was a bit more like him!
What are you most looking forward to at Amélie?
What I’m most looking forward to at Amélie is making a difference, in whatever way, shape or form that should take. I want to help the agency grow while growing our clients’ businesses at the same time. This is a fantastic opportunity to change behaviors and attitudes in a positive way for the greater good.
How will your experience compliment Amelie’s mission for the greater good?
My experience on both the client as well as the agency side will bolster Amélie’s ability to service brands in the private sector. The overall goal is to apply my learnings from working with large regional, national and global brands across a variety of sectors to collaborate in the creation of campaigns and leverage the greater good for private brands. So many brands have amazing stories to tell, from who they are, what they stand for, how they’re made, or how they do business. Our future is in telling those brand stories and leaving a lasting, positive impact on local communities throughout the world.
How do you measure success?
Personally, I measure success by my level of contentment and my relationship with others. Professionally, I measure success by the sheer impact I have on an organization, its people and its clients. Was I able to make a difference, to help them grow, to teach co-workers something new, to launch a campaign that elicits behavior change for the greater good?
Tell us something most people do not know about you:
I was 15 feet away from two different Popes in two different countries. And my dad was one of 15 children, the oldest of 11 boys.
Want to learn more about our new EVP? Check out her LinkedIn.