When our agency works on a campaign, we don’t just want it to get noticed, we want it to drive measurable behavior change. We care about our community, so we offer clients a wide range of production capabilities that will strategically spread their important messages. Take a look at some of the ways our team can help you accomplish good works:
When you don’t buckle up, you endanger more than just your own life. We worked with the Colorado Department of Transportation (CDOT) to share this important message in a unique way. We’re always thinking outside the box, and for this campaign we built a grenade statue that visually represented the danger of an unbuckled passenger. This was displayed in several popular Denver locations to bring attention to the important message: Beware of the Beltless. Earlier this year we also took to the streets with a giant marijuana edible unwrapped to reveal a wrecked car, reminding the public to plan a ride before you’re high, and to never drive under the influence of marijuana.
Our production team is well-equipped to build a website that provides even more resources to those who are looking for them. When the Delta Dental of Colorado Foundation came to us to help them eradicate childhood tooth decay, we focused the design of their Cavities Get Around website on educating caregivers. Parents who are looking for more information on preventing cavities can get the tools and resources they need from this site.
From popular news channels to modern streaming websites like Hulu, we use video advertisements to get even more eyes on our campaigns. Recently we worked with Coloradans Against Auto Theft to develop a video that visually showed how vehicle theft is linked to other crimes. From writing the script to finding the best director to bring our idea to life, we’re experts at producing video ads that have a powerful impact.
Our campaigns often bring more traditional media, like billboards, into the mix. The Colorado Department of Transportation (CDOT) needed to increase enrollment in their Motorcycle Operator Safety Training (MOST) courses. What better way to reach motorcyclists than on the roads they love? Our billboards were tailored with pinstripe designs and training messaging to target the right audience. They were cohesive with the videos we created that promoted the MOST courses and how they prepare motorcyclists for anything.
Sometimes, you need to hit the streets to interact with your audience. This summer we worked with the Colorado Department of Public Health and Environment to have a large presence at Denver’s PrideFest. We created an interactive display for our client’s HIV prevention campaign, Proud to be PrEPPED. PrideFest attendees could write what they were “Proud To Be” on the large display right in the center of PrideFest at Civic Center Park, while also learning about how PrEP helps prevent HIV.
At Amélie, we think you should never have to limit yourself when it comes to getting the message to the right audience. Our creative team always strategically selects the best medium for making a difference. Want to learn more about how you can utilize our production capabilities? Contact us here.